Neurophysiological evidence for the country-of-origin effect
نویسندگان
چکیده
منابع مشابه
Neurophysiological evidence for the country-of-origin effect: an event-related potential study
Consumers often rely on observable cues that hint at the hidden quality of a product. The aim of this study was to investigate brain activities associated with the country-of-origin (COO) effect and consumer evaluation of a product design. Electroencephalogram recordings were used to observe event-related brain potentials associated with the COO effect and design evaluation. We found that the f...
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ژورنال
عنوان ژورنال: NeuroReport
سال: 2014
ISSN: 0959-4965
DOI: 10.1097/wnr.0000000000000102